When you got back from your journey, did you ever think of going back to your old jobs?
Riffelmacher and Kosikowski (simultaneously): Nope.
T: Although we have to admit that we never thought we’d be able to earn our living with our Salt & Silver project …
… a project that took you to some of South America’s best beaches and gave you a whole range of stories about the best surfing spots – plus a book full of street-food recipes.
T: Exactly, we just let it happen – and gave it a little push every now and then if we had to.
How?
J: What started as an idea we chatted about in the pub ended up as a real project that we developed an ambitious concept for. We spent almost a year preparing, writing presentations, and making plans about how we could use social media to build an audience for our books. It all worked out even better than we had hoped it would.
T: What we didn’t think, though, was that we would end up on television, on the radio, and in magazines with it, and that we would reach so many people. That wasn’t part of the plan: the whole thing just got bigger and bigger …