NEFF Home Appliances are delighted to partner with Euronics to sponsor the National Brown Bread Baking Competition 2026, in association with the National Ploughing Association (NPA) and the Irish Countrywomen’s Association (ICA).

The competition is open to the public. All entrants will be asked to drop off their freshly baked bread at one of the prescribed Euronics stores. Entry to the competition is free. 2026 sees the addition of a Junior Brown Bread Baking Competition, giving young brown bread bakers aged 12–18 the chance to showcase their skills alongside Ireland’s best home bakers.

Winner of senior competition to take home a cash prize of €5,000 PLUS a NEFF Slide&Hide®oven (RRP €2,019)! Junior competition winner gets a €1,500 Euronics voucher plus another €1,500 Euronics voucher for their school!

Entrants will submit a pre-baked brown bread to one of the nine locations outlined below for judging in July and August 2026. Bread will NOT be accepted outside of these times.

Friday 17th July 09.00am - 11.00am

J O’Mahonys Prosperous, Downings North, Prosperous, Co Kildare, W91 DA3A

Grange Baldoyle, Unit 48G, Baldoyle Ind Est, Baldoyle, Co Dublin

Mastercare in Killester, 164 Howth Road, Clontarf West, Killester D03 V820

Heavins, A1&A2 Shannon Retail Park, Dublin Road, Athlone, Co Westmeath

BSH Home of Innovation, Ballymount Industrial Estate, M50 Business Park, Dublin 12 D12 KP90

Friday 24th July 09.00am – 11.00am

Bandon Co-Op, Kilbrogan , Bandon , Co Cork P72 X275

Jack Fitzgerald, Howleys Quay, Prior’s Land, Limerick V94 W295

Joyce & Sons Galway Road, Cuilleen, Headford, Co Galway H91 A9X7

Harrys Electric Unit 2 Moynehall Retail Park, Ballinagh Road, Cavan H12 HP64

Lally's Euronics, Centery Business Park Marshes Lower, Dundalk, Co. Louth

Grahams of Monaghan, Coolshannagh Roundabout, Tullyhirm, Monaghan, H18 KF51

King & Moffatt Euronics, Sligo Road, Drishoge, Hawthorn Crescent, Co. Roscommon

BSH Home of Innovation, Ballymount Industrial Estate, M50 Business Park, Dublin 12 D12 KP90

Friday 7th August 09.00 – 11am

Redmond Electric, Unit 6 WFC Retail Park, The Avenue, Gorey, Co Wexford

Keans Claremorris, Mount Street, Clare, Claremorris, Co Mayo F12Y642 OR

Brodericks Westport, 5 Castlebar Road, Westport, Co Mayo OR

Harrys Electric Unit 2 Moynehall Retail Park, Ballinafg Road, Cavan H12 HP64

Callaghan’s Electrical, Euronics, Unit 8, Letterkenny Retail Park, Neil T Blaney Rd, Letterkenny, Co. Donegal

Electrocity Carlow, Hanover Retail Park, Hanover Road, Carlow R93XH92

Electrocity Kilkenny, Ordmonde Business Park, Dublin Road, Kilkenny, R95X795

Electrocity Waterford, Kingsmeadown Retail Park, Inner Ring Road, Waterford, X91PP92

BSH Home of Innovation, Ballymount Industrial Estate, M50 Business Park, Dublin 12 D12 KP90

Eight bakers will be chosen to go through to the finals where they will bake their Brown Bread in a Neff oven live in front of the judges.

Please note:

The judges’ decision in all competitions shall be final and binding on all competitors and the fact of entering shall be deemed an acceptance of this rule.

Details of ingredients allowed are addressed in our FAQs below.

Step 1: Entrants bake bread at home and drop for tasting and judging on the dates and locations outlined here. Please note, your bread has to be clearly labelled with your name, address, email address and contact number.

No entries will be taken outside the times and locations specified above. Winning entrants will be contacted by Laura Wills. Please note no feedback will be provided to unsuccessful entries.

Step 2: The top 8 Brown Bread bakers will go through to the finals where they will bake their Brown Bread live in front of the judges on either the 17th or 18th of September, on the Neff stage at the National Ploughing Championships. 2 winners from each day will go into the live final which will take place on the 19th of September. Please Note that the final 8 bakers will need to bring ALL ingredients and ALL equipment eg scales/tins/bowls etc with them as nothing will be supplied.

Who is the National Brown Bread Competition open to?

The National Brown Bread Baking Competition, sponsored by Euronics in association with the National Ploughing Association (NPA) and the Irish Countrywomen’s Association (ICA) is open to residents of the Republic of Ireland. To compete, you must be over 18 years on 1st January 2024. Directors, management, and employees (and the immediate families of directors, management, and employees) of the Promotor or the agencies or companies associated with this promotion are ineligible to enter.

I’m a professional chef/baker. Can I enter the competition?

Professional chefs are excluded from competing in the National Brown Bread Baking Competition.

What do I do when I go to the drop off point?

Drop your bread to one of the Euronics stores listed on https://www.neff-home.com/ie/brown-bread-comp Please ensure your bread is clearly labelled with your name, address, email address and contact number.

How many breads can I submit?

Each participant may only submit one brown bread. Please note that a 2lb loaf tin must be used to bake your brown bread. Any bread that is not in this 2lb loaf tin shape will not be eligible.

What happens if I am successful?

The top eight Brown Bread bakers, as determined by the judges, will go through to the finals where they will bake their Brown Bread live in front of the judges on either the 16th or 17th September, with the final four bakers taking to the baking stage on September 18th at the National Ploughing Championships.

What are the prizes?

The winning brown bread baker for the adult competition will walk away with a cash prize of €5,000 PLUS a NEFF Slide&Hide®oven worth over €2,000, with three finalists on the 17th winning a €500 Euronics gift card and all other finalists will be given a €250 Euronics gift card and a NEFF hamper. The winning young baker will receive a €1,500 Euronics voucher, with an additional €1,500 Euronics voucher awarded to their school. The three finalists on the 17th will win a €250 Euronics voucher and all other finalists will be given a €100 Euronics voucher and a NEFF hamper.

What ingredients are acceptable to use?

Flour

1. White Flour

2. Wholemeal Flour

3. Soya Flour

4. Spelt Flour

5. Rice Flour

Seeds

1. Poppy Seeds

2. Linseed (Flaxseed)

3. Sunflower Seed

4. Pumpkin Seeds

5. Chia Seeds

Other

1. Bran

2. Wheat Germ

3. Pinhead Oatmeal

4. Jumbo Oat Flakes

5. Oat Bran

6. Wheat Flakes

7. Pearl Barley

8. Cracked Wheat

9. Porridge Oats

10. Wheat Fibre

11. Salt

12. Baking Powder

13. Baking Soda

14. Whey Powder

15. Mixed Spice

16. Glucose

17. Brown Sugar

18. White Sugar

19. Cinnamon

20. Rapeseed Oil

22. Buttermilk

22. Black Treacle

23. Honey

24. Cream

25. Butter

26. Eggs

27. Sultanas

28. Apricots

29. Cherries

30. Mixed Peel

31. Cranberries

What ingredients are not allowed?

1. Sesame Seed

2. Celery

3. Mustard

4. Lupin